What are we talking about?

Ad hoc market research could therefore be translated as a study that perfectly adapts to a situation consisting of responding to and providing a diagnosis of a specific problem, that is, a one-time survey.

Ad Hoc Market Studies allow us to diagnose the disorders of a company and prescribe strategies to solve them through Market intelligence.

Market intelligence uses various data collection tools such as quantitative and/or qualitative analysis that allows obtaining information from consumers and competitors to find a precise market niche and thus be able to compete with a differentiating value, related to the product or service offered.

What are the benefits of ad hoc market research?

Ideas for successful products, services, or businesses are driven by market research, showing us relevant data about customers, competitors, and the sector. Entering the market without prior knowledge increases the risk of failure and frustrates promising ideas, so having this prior analysis is essential.

How does ad hoc market research increase success?

Market research increases the success of a product, service, or new business idea due to a rigorous study. Nowadays, it is the method that all companies at the international level use to collect and find relevant findings and “insights.”

There are different reasons why ad hoc market research is superior to these other types of reports, for example:

The Road Map is oriented towards:

1- The Brand

2- The Context

3- The Trend

4- The Category

In short, a market study remains a key driver for business development, where the strategy focuses on Market strategy and “Market intelligence.”

What is the category that defines our clients?

The category is defined by solidity, long-term positioning, growth, and also by the context in innovation from the digital point of view in advanced solutions.

LCI has extensive experience in the market research sector in strategic consulting. The services combine vision, strategy, and solutions for business strategy development.

LCI identifies your challenges and opportunities where it develops an appropriate strategy and recommendations to help you build your company's positioning in a new and digital world.