INSIGHTS
We boost your business in a unique way.
We create your own high-impact branding.
We help our clients turn their ideas into actions, bringing distinctive performance to their business and their values.
WHAT ARE WE TALKING ABOUT?
New Market Development | R&D&I
This service is focused on helping companies expand into new markets, both nationally and internationally, by taking advantage of innovation opportunities. Through research, development and innovation (R&D&I), we identify strategic opportunities, create innovative solutions and develop products and services that adapt to the specific needs of each market. The focus on R&D&I ensures that your company not only remains competitive, but also drives sustainable growth by creating unique value in emerging or unexplored markets.
What is R&D&I?
R&D refers to the activities of Research, Development and Innovation. Research focuses on generating new knowledge. Development uses this knowledge to create new products, services or improve existing ones.
Innovation is the successful implementation of these improvements in the market, with the aim of offering more efficient and competitive solutions.
What is Market Strategy?
Market Strategy is considered an important professional service for business development. It is provided by experienced and qualified professionals who research local and international markets, market and consumer trends, with the aim of offering a 360º strategy that allows you to find solutions for business growth.
Companies today are constantly adapting to compete in a broad and disruptive market, where attracting and retaining customers is increasingly difficult without a strategy based on information and data.
The Market Strategy provides relevant information to understand the ecosystem of your sector, such as:
- Market study and analysis with KPIs.
- Analysis of the 4Cs: Company, Culture, Category, Consumer.
- Analysis of trends and competition.
- OKRs through corporate identity strategy.
- Establish a brand purpose through key insights.
- Brand strategy with a claim that highlights the brand's DNA.
The power of Ad Hoc Market Studies
Ad hoc market research could therefore be translated as a study that is perfectly adapted to a situation consisting of responding to and providing a diagnosis of a specific problem, that is, a specific survey.
Ad Hoc Market Studies allow us to diagnose a company's problems and prescribe strategies to solve them through Market Intelligence.
Market intelligence uses various data collection tools such as quantitative and/or qualitative analysis that allows obtaining information from consumers and competitors to find a precise market niche and thus be able to compete with a differentiating value, which is related to the product or service offered.
What are the benefits of ad hoc market research?
Successful product, service or business ideas are driven by market research, which shows us relevant data about customers, competitors and the sector. Launching into the market without prior knowledge increases the risk of failure and frustrates promising ideas, so having this prior analysis is essential.
How does ad hoc market research increase success?
Market research increases the success of a product, a service or a new business idea due to a rigorous study. Today, it is the method used by all companies internationally to collect and find relevant findings and insights.
There are several reasons why Ad hoc market research is superior to these other types of reports, for example:
The Road Map is oriented in:
- The Brand
- The context
- The Trend
- The category
What is the category that defines our clients?
The category is defined by strength, long-term positioning, growth and also by the context of innovation from a digital point of view in advanced solutions.
Yb consulting has extensive experience in the market research sector in strategic consulting. The services combine vision, strategy and solutions for business development (business strategy development).
STATISTICS
According to Forbes and Statista: focusing market research on strategy helps make better business decisions, based on data.
Data analysis is increasingly becoming a key element for the development of companies' business strategy.
The market research sector is constantly evolving to adapt to a more demanding consumer and to guide companies in strategic decisions.
61%
Why is strategy important in a business?
YB CONSULTING's services apply various methodologies to provide business solutions, one of which is Design Thinking, which is currently applied in various sectors and is increasingly used by entrepreneurs even from the moment the business idea arises in order to be able to propose strategies from the beginning of the project.
75%
Use of Design Thinking by sector
CPS Creative problem solving
We help any company understand its audience, identifying insights and generating highly specialized and fully customized communication strategies in all phases of the business transformation process.
YB Consulting develops a thorough work to understand your project and know what you want to achieve, this way you will build not only a company but a powerful brand that is part of a change for the world. We carry out projects with the highest commitment that each of our clients deserves.
We analyze relevant perspectives and trends to guide a business: segmentation, market positioning, business restructuring and others.
On the other hand, one of Yb Consulting's specialties is the development of business plans to understand key aspects of the market and prepare the company to make any important decision. This service is aimed at:
If you are going to start a business or project.
If you need to present a business plan for a bank loan, open a franchise, or any consumer project.
If you already have a business running and want to restructure it, identify new markets or carry out a results evaluation.
YB Consulting solutions aim to analyze your business and provide:
- Foreseeable evolution of the sector.
- Supply/demand relationship.
- Marketing and promotion strategy.
- Market niche identification.
- 360º strategy around the 4Cs: company, category, culture and consumer.
- Initial investment plan.
- Executive summary.
Each of our clients' projects has great significance, which is why we work hand in hand with them to meet deadlines and analyze the resources available to meet business challenges.
